Sean Liu on LinkedIn: Unilever dials into global-first audience-targeting solution | The Trade… (2024)

3 Reasons why Direct Mail is a very very effective marketing medium 🟢1. Time testedDirect mail is one of the oldest mediums known to humankind. It has – Evolved massively.– Stood the test of time.– Adapting to changing landscapes. The fact that it's still relevant today speaks volumes about its enduring effectiveness.🟢2. Geographical Data TargetingEach mediums has their way of targeting their target audience. TV targets their viewers. Radio targets their listeners. Direct mail uses Geographical Targeting. With Malaysia’s Geographical Data & Pos Malaysia’s reach and we use it to target customers by : – Specific areas– Income levels– Ethnicity.Which means we can reach the WHOLE of Malaysia. With pinpoint accuracy. 🟢3. Physicality Matters In an era of virtual interactions, the physical nature of direct mail offers a refreshing change.Holding a tangible piece of marketing material creates a unique connection between the brand and the recipient.Tangible touchpoint leaves a lasting impression. That means your brand pops up when they have a need of such products or services. Fact :- Direct mail can have an even bigger impact when paired with other mediums. Want to know how you can apply the above to your brand/s? DM me. #DirectMailMarketing #MalaysiaMarketing #MarketingInnovation #directmail #DirectMailMY #marketing #advertising #marketingmalaysia #offlinemarketing #igniteDM #MarketingMalaysia #digitalmarketingMY #posmalaysia

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In Chinese digital marketing, we've all witnessed the impactful rise of #KOCMarketing. It has brought brands and consumers together through authentic interactions (as opposed to problems regarding KOL marketing), but as we adapt to ongoing changes, it’s time to ask – is KOC Marketing still the golden ticket in 2023? - Sustained Authenticity & Trust:With market saturation and changing consumer preferences, maintaining the authenticity and relatability of KOC engagements is crucial. - Micro-Influence & Engagement Dynamics:The magic continues, but with a discerning audience, keeping engagements insightful and communities actively involved is essential for sustained impact. - Adaptation in Data Utilization:Recalibration of data-driven strategies to align with emerging trends is imperative for maximizing ROI through KOCs. - Brand Advocacy & Evolving Communities:Renewed strategies for community building and brand endorsem*nt are vital in aligning with the contemporary ethos of the Chinese market. - Integration & E-Commerce Evolution:Adapting to the shifts in e-commerce landscapes is essential for ensuring a smooth consumer journey from discovery to purchase. KOC Marketing in China remains significant, but its continued success in 2023 relies on adaptability, innovation, and a deeper understanding of the evolving market dynamics. It's about evolving with KOCs and staying relevant in China's ever-changing digital landscape! If you'd like to know more about it: https://lnkd.in/diTU58xj#chinesemarketing #KOCmarketing #adaptability #influencers #influencermarketing

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Dubbed the ‘Grandma-fluencer’ campaign, the campaign was conceptualised alongside BBDO Bangkok, and focuses on the challenge that while Samsung Electronics shines globally across various tech sectors, its air conditioner segment in Thailand faces the tough task of overcoming years of skepticism, especially among the vibrant youth of Gen Millennials and Gen Z.Thasorn Boonyanate (Pete), chief creative officer at BBDO Bangkok, said, “This got us thinking: why not turn the grandmother, who rarely changes her mind, into an influencer with the mission to convince the whole family to change theirs, proving that even the most traditional-minded grandma can roll with the times.”#marketingcampaign #influencermarketing #thailand-------[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa-[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W-[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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In the fast-moving consumer goods (FMCG) industry, the marketing and advertising landscape is continually evolving. Several key trends are shaping the industry's approach to reaching consumers effectively:*Digital Transformation: The FMCG sector is increasingly leveraging digital platforms for marketing and advertising. E-commerce platforms, social media, and influencer marketing play crucial roles in reaching and engaging consumers. Brands are investing in online campaigns and partnerships to enhance their digital presence.*Ephemeral Content: Short-lived and engaging content, such as stories on platforms like Instagram and Snapchat, is gaining prominence. FMCG brands are creating temporary, visually appealing content to capture consumer attention in a brief yet impactful manner.*Personalization: Customized and personalized marketing is a growing trend. Brands are utilizing consumer data to tailor advertising messages, offers, and product recommendations. Personalization enhances the relevance of marketing efforts and fosters stronger connections with consumers.*Sustainability Marketing: Consumers are increasingly conscious of environmental and social issues. FMCG brands are integrating sustainability into their marketing strategies, highlighting eco-friendly practices, ethical sourcing, and the overall environmental impact of their products.Courtesy: FMCGstore #vasantmasala#spice#marketing#branding#seasoningspices

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Dentsu Philippines has been selected as the integrated media agency of record for Jollibee Group of Companies (JFC) to grow the company’s brand awareness and market share.David Cruse Beal, global chief marketing officer of JFC, said, "We are energized by the ‘one dentsu’ proposition presented by dentsu Philippines and the digital expertise and talent presented by Merkle Singapore. We look forward to working with the Dentsu team and leveraging shared media tools and systems to accelerate our customer journeys."Mako Chaves, managing director,media, for dentsu Philippines, shared that it is a privilege for them to work with JFC and that they are confident of what they can do for the company. "It is a privilege to work with JFC’s home-grown brands, including Jollibee, Mang Inasal, Chowking, and Red Ribbon and to help them with their very ambitious growth plans. With our expertise in digital marketing and transformation, access to human insight and point of purchase motivation as well as long-term planning and buying acumen. I am confident we will help them grow brand awareness and market share," said Chaves. JC Catibog, CEO of dentsu Philippines, further commented, "This monumental win is testament to the dentsu value of radical collaboration, where we employ a borderless team based on where the specialization of the practice pillars relevant to JFC reside."#agencymandate #marketing #philippines--------[Conference] MARKETECH APAC's "What's NEXT" conference is making its debut in Malaysia this November, and will feature industry discussions on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf-[Webinar] Our latest webinar with marketing leaders from Globe Telecom, PRIMER Group, and Emperador Distillers aims to aid marketers in navigating the hurdles and implementation strategies of AI-driven marketing strategies. Register here for on-demand access: https://bit.ly/3K6hKXk

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In her new role at the Jollibee Group of Companies, Oyie Pingol will be prioritising foundational skills whilst advancing their digital capabilities through audience targeting and personalization through data analytics, ensuring the creation of high-quality and relevant content with seamless integration across diverse channels.She also sat down for an interview with MARKETECH APAC, wherein she shared her thoughts on what's to come in terms of challenges and opportunities for the QSR industry this year, as well as Jollibee Group’s strategies in approaching these. Talking about her appointment, Pingol said, “In this capacity, I am entrusted with the strategic development of media recommendations that not only elevate our competitive edge but also remain agile and responsive to dynamic market landscapes. By staying attuned to shifting consumer behaviours and industry trends, I will lead the charge in devising forward-thinking strategies that propel the Jollibee Group and shape the future of media in the QSR industry.”#marketing #appointment #philippines-------[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa-[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4-[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

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Cheil MEA's Retail Director, Wang Junwen (Alex) shares his views on Retail Media Networks with Communicate.Retail media networks are in the midst of a transitional period, and emerging approaches to targeting specific audiences were discussed in the interview. Furthermore, Web3 and AI strategies were discussed for retailers to stay relevant.One strategy to take away is that to create a personalized and effective buying experience, Alex suggests retailers collaborate with other brands to reach audiences they didn't reach earlier, expanding their market reach..."#marketingstrategy #socialmediamarketing #brandexperience https://lnkd.in/dTp4nser

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We are India's advertising platform that utilizes FMCG products as new type of advertising medium.Everybody is tired of traditional advertising that reaches a scattered audience?We are JustBarato, a groundbreaking advertising company that bridges the gap between FMCG brands and hyper-targeted offline promotion.Here's the challenge: You invest in TV or online ads or templates/holdings but all these methods are not that much productive these days, but still offline advertising is much more better then online.We offer a solution that delivers results.Imagine this:Shoppers walk down the aisle, and they visit any shop in the city and they buys water bottles and they see your companies ad on that and they can even scan the QR code to reach to your platform directly.We are the India's only brand which promotes third party brands on their products.Unparalleled Reach: We partner with a vast network of brick-and-mortar stores, giving your brand access to a massive audience at the point of purchase.Laser-Focused Targeting: We choose the audience according to the advertisem*nt, For an example, If there is a brand who sells elite electronic products so we specifically gonna select the elite Zones and then we will sell our products to those zones only, Then your brand will gonna reach in the right hand.Measurable Results: Track campaign performance in real-time, see how many shoppers engaged and ultimately bought your product, by the help of QR codesBy partnering with JustBarato, the brand Dosen't have to reach to the customer, the customer will reach your brand.[Additionally we contribute 10% of our earning towards water conservation efforts, so You not only doing business here, you are also helping us to save water]#innovation #advertising #newadvertising #growyourbusiness #reachnewcustomers

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“Print mailings achieve 22% higher value of shopping baskets.”This statement is proven by a research done in Germany.Here are 2 other results of the study:1/ The return on advertising spend (ROA) is around 119%.2/ Sales from direct mail don’t stop even after 6 weeks.What I love the most about this study is that the study highlights the benefits of including printed mailings 𝐰𝐢𝐭𝐡 other advertising channels.For example, by combining printed mailings with email campaigns, you can reach your target audience through multiple channels, increasing the chances of engagement and response.In the study, they compare these 2 advertising strategies: Print mailing as Group 1; email and print mailing as Group 2.Result: Group 2 > Group 1 with 21% higher conversion rate and a 17% higher value basket.That's precisely why I recommend to my clients the value of integrating direct mail into their current marketing strategies.Moreover, we emphasize accurate audience targeting. That’s why we partner with Pos Malaysia for reliable distribution of our clients’ offers. No way that the mail we deliver will end up in random shop lots mailboxes or found strewn all over or thrown. Best of all, the result of your Direct Mail campaign can be easily tracked and measured.We ensure that direct mail is integrated seamlessly into our clients’ media planning and maximizes its impact in reaching and engaging their target audience.If you’re a marketer looking for something new & effective, drop me a message. I’m happy to have a chat over coffee to share with you more about what we can do!#directmailmarketing #offlinemarketing #directmarketing #marketingmalaysia #marketing #directmail #advertising #directmailmarketing #directmailmalaysia #marketingkl #igniteDM

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CSB 5210 Assignment #5This article on retail marketing is crucial as it provides a comprehensive understanding of the multifaceted strategies and channels involved in promoting products and services to consumers, both online and offline. In an ever-evolving retail landscape, businesses need to grasp the significance of reaching their target audiences effectively, whether through in-store advertising, digital campaigns, or experiential marketing. The real-world examples cited here not only illustrate successful approaches but also emphasize the vital role of adapting to changing consumer behaviors and leveraging the synergy between physical and digital marketing. By staying informed about the evolving trends and strategies in retail marketing, businesses can enhance their competitiveness, drive sales, and build lasting brand connections with consumers.https://lnkd.in/g8DYZU29#marketing5210fall2023 #CAUMarketing